ShopAngel is an AI operator for your online shop. It lists, ships, replies, reprices, reorders and reports across your storefront, eBay and Amazon, and it asks before anything that matters.
Shopify, Wix and the new AI builders will give you a shop in an afternoon. Then it is you, every day, in six tabs. ShopAngel is built for the part after launch.
| The job | A store builder | ShopAngel |
|---|---|---|
| Build the storefront and admin | Yes | Yes, on your own domain |
| List on eBay and Amazon | A paid app for each channel | Built in, one switch per marketplace |
| Keep stock in sync across channels | Manual, or another app | Live, counts what is actually available |
| Write listing titles, specifics and copy | You | Drafted per channel, published after your OK |
| Book shipping labels | You, in another tab | Label booked with your courier when the order lands |
| Answer "where is my order" | You | Answered from tracking, within your rules |
| Watch competitor prices and margin | You, when there is time | Checked daily, changes proposed above your cost floor |
| Spot a bad day before it ends | You, next week, in a report | Alerted within minutes, with the likely cause |
| Know your numbers | Export a CSV | A Monday brief: sales, margin, stuck orders, what it did |
| Who does the work after launch | You | ShopAngel, with you approving |
It keeps the shop hours you set and works the rhythm a good employee would.
Overnight orders, stock that ran low, prices that moved, messages that came in. One email or a Telegram message, three minutes to read.
Orders imported from every channel, labels booked, tracking pushed back to eBay and Amazon, stock mirrored, routine messages answered, listings tidied.
Refunds, price changes, purchase orders, anything oversized or unusual waits in one queue with the reasoning attached. Approve from your phone.
The docket: what it did, what it skipped and why, what still needs you. Monday's version adds the week's sales and margin by channel.
Each job has two lists: what ShopAngel does on its own, and what it asks you first. You can move any item between the two.
Titles, descriptions, item specifics and image order written for each channel's rules, from your product data and photos.
Turn a marketplace on and your catalogue, stock and prices flow to it. Orders flow back and land next to your website orders.
Connect any courier that has an API. Labels, packing lists and tracking emails happen when an order is paid.
Reads your inbox and marketplace messages. Answers what the order record can answer. Drafts the rest in your voice.
Watches competitor prices and the Amazon buy box daily. Every proposal shows the margin after fees, against the cost you entered.
Finds stock that is not moving and proposes a discount, a bundle or a marketplace promotion that still clears your margin floor.
Days of cover per SKU from real sales velocity. Draft purchase orders to the supplier you bought from last time.
Sales, margin and fees by channel, orders stuck in fulfilment, ad spend against return, and a plain-language note on what changed.
An angel earns trust over time. Start with everything on approval and loosen it job by job as the docket proves itself.
Set dollar and percentage limits per job. A refund under $30 can go through, a price cut over 5% waits. Change them any time.
What was done, why, which rule allowed it, and how to undo it. Reversible where the channel allows, flagged where it does not.
You connect your own eBay, Amazon, courier and Stripe accounts with their normal authorise flows. Credentials are encrypted and used only for your shop.
Each shop runs in its own isolated database and environment in the region you choose. Your data never mixes with anyone else's and is never used to train models.
This is the actual control from the admin. Slide it and read what changes.
The scorecard shows what ShopAngel proposed, what you accepted, what those actions brought in and how many hours they saved. Your time standards, your attribution window, your numbers.
Proven parts, chosen so you own your shop and your data, with the AI doing the work rather than decorating it.
Each channel is a switch in your admin. Flip it on, authorise your account, and ShopAngel takes it from there.
ShopAngel is in early access with a small group of shops. Founding shops get the full Growth plan at a price that will not exist again, and a direct line to the people building it.
Growth plan at launch: $199 a month. Locked for 12 months.
Limited to 100 shops. No card until your shop goes live. Cancel any time.
One marketplace, the daily essentials.
Your site and both marketplaces, real volume.
Several brands or a team.
A task is one unit of work: a listing drafted, a label booked, a reply written, a price checked. Extra tasks are $9 per 500, extra orders $15 per 500. Payment processing is billed by Stripe at its own rates. Prices in US dollars, taxes added where applicable.
Tell us where you sell. We bring founding shops on in small batches, and we will write back within two business days with your start date.